Anthrolens is a research and design practice for organisations that take context seriously. We bring an anthropologist's lens to programmes, products, and policies, and pair it with quantitative rigor, behavioural insight, and emerging tools.
Most work is designed for the people we wish existed. We work with the ones who actually do.
A practice rarely fails for the reason it appears to. Uptake stalls because a household is making a different calculation. A campaign misses because the message reaches the right ear at the wrong moment. A product loses traction because its design assumes a life that no one is living.
We read each engagement across its levels at once, from the individual to the institutional, and design responses that hold together across them.
Our practice is multi-disciplinary by design. Ethnographic and qualitative depth, quantitative rigor, behavioural science, and human-centred methods. We also work with emerging tools, including AI, for rapid synthesis, prototyping, and scenario planning.
The aim is work that is evidence-based, context-fit, and built to remain useful as the conditions around it keep shifting.
Concept notes, theory of change, results frameworks, and full programme architecture grounded in context and evidence.
Donor-ready proposals for FCDO, USAID, EU, World Bank, UN, Gates, GCF, and private foundations. Narrative, logframes, MEL plans, and budgets.
Qualitative and quantitative research with IRB oversight where required. Ethnographic, KAP, journey mapping, and rapid assessment methods.
We map decision points, identify the social, cognitive, and structural barriers in the way, and isolate where a well-placed intervention will move things.
End-to-end social and behaviour change communication strategy. Audience segmentation, message design, and channel planning.
Information, education, and communication materials, pre-tested with intended audiences before rollout.
Rapid prototyping, A/B tests, small-scale field pilots, and mid-line and end-line evaluations with clearly defined measures.
Workshops, project-embedded coaching, and curriculum development for teams that want lasting in-house capability.
NGOs, INGOs, UN agencies, donors, government bodies, universities, and research institutions.
Most work fails because the wrong response was chosen for the right question. We invest in understanding before we recommend.
What works in one context can fail quietly in another. Piloting is non-negotiable.
Outcomes are defined upfront and measured. Awareness is not action. Attendance is not change. We track what actually moved.
Frameworks built elsewhere need careful translation. We adapt rigorously rather than transplant wholesale.
An independent practice sitting between academic insight, on-the-ground reality, and emerging technology. Built for organisations that want depth, rigor, and work that holds up.
Anthrolens begins with the discipline of asking better questions. Who are we actually designing for, what shapes their day, and what is the work meant to change. Before recommending an answer, we go and find out.
The practice is deliberately multi-disciplinary. Ethnographic and qualitative depth, quantitative methods, behavioural science, human-centred research, and implementation expertise sit together rather than in separate rooms. We work with emerging tools, including AI, for rapid synthesis, prototyping, and scenario planning, so the work we deliver remains useful well past the moment it was designed in.
Engagements range from a short diagnostic to a multi-year programme. The discipline is the same at every scale: understand the system first, design for it carefully, test before scale, and measure what actually moved.
Listed as professional experience of team members. Not Anthrolens engagements.
Defined scope, timeline, and deliverables. Most of our work sits here.
Dedicated research and design capacity across multiple projects, for teams with continuous need.
Training programmes that build internal research, design, and SBCC capability inside your team.
Strategic support for leadership teams thinking through programme direction and organisational approach.
If something in your work is not landing the way you expected, or you have a question you would rather think through with someone outside the room, we would like to hear from you. The first conversation is useful in itself, even before there is a project to scope.
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